Pro Football Focus
Pro Football Focus (PFF) is a premiun NFL data company, half of the NFL teams use their data. They had an idea to create some fantasy football tools using PFF data. Specifically they wanted to start with a draft prep tool, that being most important for fantasy users and would be the most complex thing to build.
The team interviewed a pool of people about how they play fantasy football. We wanted to know how much time they were playing, what they were spending, how they were prepping for the season, and insights on how fantasy players operate. After watching these interviews I created persona's to help us invision who we were building this tool for.
We story mapped with the group to get a better idea of what we should be building. Kicking off with an idea of core features. With the development team needing to dive into some things that would take time, the quickest way for me to help them was with a basic style guide. PFF already had look and feel so we wanted to translate that to the applications that we were building. We started with very basic elements in the style guide, adding things when they were fleshed out more.
We moved forward with the core features, not knowing exactly what information users wanted at certain times. As we built the product, I ran multiple user testing sessions. This provided tons of great insights for how people use the application and what information was needreped. Uncovering that we were missing some pieces and we were able to fill in gaps during the fantasy draft prep process.