Repp was a start-up trying to solve a very hard problem, online identity. Repp provided people with a verified identity and background check for users to share with others. They had a working product when I joined but needed someone to help improve what they had and to move faster.
I did a lot of user flows and UI rework while at Repp. We reworked the account page to push users to verifiy their identity first as well as support premium paid user accounts. We created an api with the idea that we could let others use the service we provided.
I was also responsible for redesigning the apps marketing pages. The idea of how this service worked and why you would need it is something that we wanted to communicate clearly, so we spelled it out on the sites home page and created a video explaining what the service offered.